TRAINING
AI Prompt Engineering
This training helps you get the most out of AI by learning to prompt with skill. Through live sessions, hands-on practice, and guest lectures from working practitioners, you’ll move from writing hit-or-miss prompts to designing clear, reliable instructions that get high-quality results across text, images, audio, and your everyday work.
Start dates
9 November 2026
Duration
24 hours instructor-led and 24 hours self-paced training over 6 weeks
Training fee
CHF 990
(Standard fee CHF 1’990)
Level
Intermediate
Language
English
Certificate
AI Prompt Engineer
Events
Testimonials
Who is this training for?
1. Prompt engineering foundations
You’ll start by understanding what prompt engineering really is and why the way you ask shapes what an AI gives back. You’ll learn the building blocks of an effective prompt: clarity, specificity, constraints, assigning a role, and breaking a request into steps. You’ll also see where this skill fits, focused on getting useful results from AI tools rather than building or training models yourself. By the end of this block, you’ll be able to take a weak, vague prompt and turn it into a clear one that gets a better answer.
2. Core prompting techniques
You’ll move from the basics into a practical toolkit of prompting techniques you can reach for by name. You’ll practice giving prompts clear objectives, the right context, and a defined output format, and you’ll work with approaches like zero-shot and few-shot prompting, role prompting, and chain-of-thought prompting to guide how a model reasons and responds. You’ll compare vague prompts with well-structured ones and see the difference for yourself. Along the way, you’ll start designing your own custom GPT with a clear scope and purpose.
3. Advanced reasoning and context engineering
You’ll go deeper into techniques built for reasoning, structure, and multi-step tasks, including methods like self-ask, meta prompting, and self-consistency that help a model work through harder problems and check its own answers. You’ll then learn context engineering: a structured way to decide what background a model needs, how much is useful, and how to organize it for the best result. You’ll practice judging when a prompt needs more context, less context, or simply better-organized context. By the end, you’ll be able to handle complex tasks that a single, simple prompt can’t.
4. Reviewing models, tokens, and APIs
You’ll step back to compare the AI models on the market and learn to judge them on what matters: output quality, reliability, ethical behavior, and fit for the task in front of you. You’ll see how tokens drive cost, context length, and response size, and how that shapes the way you write efficient prompts. You’ll get a working introduction to APIs and to how prompts are used inside AI agents to set goals, guide actions, and support tool use. By the end, you’ll be able to pick the right model for a job and write prompts that respect both cost and context.
5. Challenges, ethics, and creative generation
You’ll look squarely at the hard parts of prompt engineering: ambiguity, the balance between creativity and control, and the ethical risks that come with AI-generated content, including bias, intellectual property, and responsible use. You’ll learn to write with inclusive, neutral language and to recognize where platform limits and conflicting instructions get in the way. You’ll also practice prompting for images, video, and audio, where clear technical detail and ethical limits shape the quality of what you create. By the end, you’ll be able to write more precise prompts across text and media while keeping responsibility in view.
6. Prompt engineering as a skill and a career
In the final block, you’ll see how prompt engineering shows up in real jobs and daily work. Four practitioners who use it every day will share how it supports tasks like workflow automation, content creation, analysis, and agent-based systems. You’ll connect what you’ve learned to wider changes in the job market, drawing on the World Economic Forum’s report on the future of jobs, and discuss the skills, ethics, and evaluation habits that professional prompting calls for. You’ll leave with a basic plan for building your own prompt engineering portfolio or skill profile.
What you’ll learn
Six blocks.
How you will learn
Our programs are built on learning science, not convention. Designed around how adults actually learn: through challenge, reflection, and direct application to real work. Delivered fully online, combining live sessions, hands-on activities, and structured independent work. Every session is recorded. Learning fits around you, not the other way around.
01. DISCOVER
Understand who you are and what you want. We start by mapping your goals, your context, and your experience, so everything that follows is built what around actually matters to you.
02. CO-CREATE
Shape the learning, not just receive it. Content and challenges are built around real professional contexts, so the learning feels relevant from day one.
03. APPLY
This is where knowing becomes doing. Real scenarios, live problem-solving, and hands-one exercises that connect directly to your professional experience.
04. REFLECT
Connect insights, strengthen what lasts. Through discussion and guided debriefs, you link new knowledge to what you already know and make it yours.
05. IMPACT
You leave with more than knowledge. You leave with the confidence, judgement, and capability to make a difference where it counts.
Learning activities
Every session is supported by practical resources that help you prepare, review, and apply what you learn between live classes.
Flashcards
Bite-sized concept reviews to reinforce key terms and ideas between sessions.
Quizzes
Short knowledge checks that help you track your understanding as you progress.
Cheatsheets
Concise reference guides you can use during sessions and take back to your work.
Session plans
A clear overview of each session so you know what to expect and how to prepare.
Reflection cards
Structured prompts that help you connect what you have learned to your own professional context.
Further readings
Curated resources for those who want to go deeper on any topic covered in the program.
Assessment
Investment overview
Your instructor
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